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- 84017974 contributor B4640996.
- 84017974 created "c1985.".
- 84017974 date "1985".
- 84017974 date "c1985.".
- 84017974 dateCopyrighted "c1985.".
- 84017974 description "Bibliography: p. 727-729.".
- 84017974 extent "xii, 740 p. :".
- 84017974 identifier "013556994X".
- 84017974 issued "1985".
- 84017974 issued "c1985.".
- 84017974 language "eng".
- 84017974 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 84017974 subject "658.8 19".
- 84017974 subject "HF5415 .R578 1985".
- 84017974 subject "Marketing Management.".
- 84017974 subject "Marketing.".
- 84017974 title "Marketing / Maurice I. Mandell.".
- 84017974 type "text".