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- 84018038 contributor B4641078.
- 84018038 contributor B4641079.
- 84018038 created "c1985.".
- 84018038 date "1985".
- 84018038 date "c1985.".
- 84018038 dateCopyrighted "c1985.".
- 84018038 description "Bibliography: p. 570-577.".
- 84018038 extent "xvi, 591 p. :".
- 84018038 identifier "0135583624".
- 84018038 issued "1985".
- 84018038 issued "c1985.".
- 84018038 language "eng".
- 84018038 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 84018038 spatial "United States".
- 84018038 subject "658.8 19".
- 84018038 subject "HF5415.13 .L75 1985".
- 84018038 subject "Marketing United States Management Case studies.".
- 84018038 subject "Marketing United States Management.".
- 84018038 title "Marketing strategy and plans / David J. Luck, O.C. Ferrell.".
- 84018038 type "text".