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- 84026983 contributor B4652307.
- 84026983 created "1985.".
- 84026983 date "1985".
- 84026983 date "1985.".
- 84026983 dateCopyrighted "1985.".
- 84026983 description "Includes bibliographical references and indexes.".
- 84026983 extent "xii, 510 p. :".
- 84026983 identifier "0471812625 :".
- 84026983 isPartOf "Ronald series on marketing management, 0275-875X".
- 84026983 issued "1985".
- 84026983 issued "1985.".
- 84026983 language "eng".
- 84026983 publisher "New York : Wiley,".
- 84026983 subject "658.8/02 19".
- 84026983 subject "Communication in marketing.".
- 84026983 subject "HF5415.123 .H35 1985".
- 84026983 subject "Market segmentation.".
- 84026983 title "Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.".
- 84026983 type "text".