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- 84046054 contributor B4658176.
- 84046054 contributor B4658177.
- 84046054 created "1985, c1963.".
- 84046054 date "1985".
- 84046054 date "1985, c1963.".
- 84046054 dateCopyrighted "1985, c1963.".
- 84046054 description "Includes bibliographical references and index.".
- 84046054 extent "xi, 399 p. :".
- 84046054 identifier "0824067487 (alk. paper) :".
- 84046054 isPartOf "The History of advertising".
- 84046054 issued "1985".
- 84046054 issued "1985, c1963.".
- 84046054 language "eng".
- 84046054 publisher "New York : Garland,".
- 84046054 subject "659.1/072 19".
- 84046054 subject "Advertising Research.".
- 84046054 subject "Advertising media planning.".
- 84046054 subject "HF5814 .L83 1985".
- 84046054 title "Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.".
- 84046054 type "text".