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- 84046067 contributor B4658189.
- 84046067 created "1986, c1985.".
- 84046067 date "1986".
- 84046067 date "1986, c1985.".
- 84046067 dateCopyrighted "1986, c1985.".
- 84046067 description "Bibliography: p. 619-631.".
- 84046067 extent "xiii, 631 p. :".
- 84046067 identifier "0824067614 (alk. paper) :".
- 84046067 isPartOf "The History of advertising".
- 84046067 issued "1986".
- 84046067 issued "1986, c1985.".
- 84046067 language "eng".
- 84046067 publisher "New York : Garland Pub.,".
- 84046067 subject "659.13/0724 19".
- 84046067 subject "Advertising media planning Data processing.".
- 84046067 subject "Advertising media planning Mathematical models.".
- 84046067 subject "HF5826.5 .C47 1986".
- 84046067 title "A comparative study of media exposure models / Jean-Louis Chandon.".
- 84046067 type "text".