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- 84144205 contributor B4717249.
- 84144205 created "c1983.".
- 84144205 date "1983".
- 84144205 date "c1983.".
- 84144205 dateCopyrighted "c1983.".
- 84144205 description "Bibliography: p. 437-474.".
- 84144205 extent "xii, 477 p. :".
- 84144205 identifier "3882592583".
- 84144205 isPartOf "Hochschulschriften zur Betriebswirtschaftslehre ; Bd. 24".
- 84144205 issued "1983".
- 84144205 issued "c1983.".
- 84144205 language "ger".
- 84144205 publisher "München : V. Florentz,".
- 84144205 subject "Advertising Psychological aspects.".
- 84144205 subject "Comparative advertising.".
- 84144205 subject "Consumers.".
- 84144205 subject "HF5822 .M34 1983".
- 84144205 title "Werbung, Wettbewerb und Verbraucherpolitik / Friedrich W. Mähling.".
- 84144205 type "text".