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- 84220183 contributor B4798812.
- 84220183 contributor B4798813.
- 84220183 created "c1984.".
- 84220183 date "1984".
- 84220183 date "c1984.".
- 84220183 dateCopyrighted "c1984.".
- 84220183 description "Bibliography: p. 245-250.".
- 84220183 extent "x, 250 p. :".
- 84220183 identifier "3409136045".
- 84220183 isPartOf "Schriftenreihe Unternehmensführung und Marketing ; Bd. 18".
- 84220183 issued "1984".
- 84220183 issued "c1984.".
- 84220183 language "ger".
- 84220183 publisher "Wiesbaden : Gabler,".
- 84220183 subject "658.8/343 19".
- 84220183 subject "Brand name products.".
- 84220183 subject "Generic products.".
- 84220183 subject "HF1040.7 .M43 1984".
- 84220183 title "Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No names) / Heribert Meffert, Manfred Bruhn.".
- 84220183 type "text".