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- 85006090 contributor B4870941.
- 85006090 contributor B4870942.
- 85006090 created "1985.".
- 85006090 date "1985".
- 85006090 date "1985.".
- 85006090 dateCopyrighted "1985.".
- 85006090 description "Includes bibliographies.".
- 85006090 extent "xiv, 220 p. :".
- 85006090 identifier "0877571775 (pbk.)".
- 85006090 isPartOf "AMA Proceedings series".
- 85006090 issued "1985".
- 85006090 issued "1985.".
- 85006090 language "eng".
- 85006090 publisher "Chicago, Ill. : American Marketing Association,".
- 85006090 subject "658.8/02 19".
- 85006090 subject "Communication in marketing Congresses.".
- 85006090 subject "HF5415.123 .M37 1985".
- 85006090 title "Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz.".
- 85006090 type "text".