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- 85016879 contributor B4884754.
- 85016879 created "c1986.".
- 85016879 date "1986".
- 85016879 date "c1986.".
- 85016879 dateCopyrighted "c1986.".
- 85016879 description "Includes bibliographies and index.".
- 85016879 extent "ix, 372 p. :".
- 85016879 identifier "0131889478".
- 85016879 issued "1986".
- 85016879 issued "c1986.".
- 85016879 language "eng".
- 85016879 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 85016879 subject "659.1 19".
- 85016879 subject "Advertising.".
- 85016879 subject "HF5821 .M62 1986".
- 85016879 title "Creative advertising : theory and practice / Sandra E. Moriarty.".
- 85016879 type "text".