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- 85018864 contributor B4887297.
- 85018864 created "1986.".
- 85018864 date "1986".
- 85018864 date "1986.".
- 85018864 dateCopyrighted "1986.".
- 85018864 description "Includes bibliographies and index.".
- 85018864 extent "xiii, 188 p. :".
- 85018864 identifier "0195037022 (alk. paper)".
- 85018864 identifier 85018864-d.html.
- 85018864 isPartOf "Wharton executive library".
- 85018864 issued "1986".
- 85018864 issued "1986.".
- 85018864 language "eng".
- 85018864 publisher "New York : Oxford University Press,".
- 85018864 subject "659.1 19".
- 85018864 subject "Advertising.".
- 85018864 subject "HF5821 .L58 1986".
- 85018864 subject "Sales promotion.".
- 85018864 title "The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.".
- 85018864 type "text".