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- 85060246 contributor B4909674.
- 85060246 contributor B4909675.
- 85060246 created "1986.".
- 85060246 date "1986".
- 85060246 date "1986.".
- 85060246 dateCopyrighted "1986.".
- 85060246 description "Includes bibliographical references.".
- 85060246 extent "xxi, 803 p. :".
- 85060246 identifier "0256033714".
- 85060246 isPartOf "The Irwin series in marketing".
- 85060246 issued "1986".
- 85060246 issued "1986.".
- 85060246 language "eng".
- 85060246 publisher "Homewood, Ill. : R.D. Irwin,".
- 85060246 subject "658.8/02 19".
- 85060246 subject "HF5415 .C6944 1986".
- 85060246 subject "Marketing Case studies.".
- 85060246 title "Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr.".
- 85060246 type "text".