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- 85072694 contributor B4915398.
- 85072694 contributor B4915399.
- 85072694 created "1986.".
- 85072694 date "1986".
- 85072694 date "1986.".
- 85072694 dateCopyrighted "1986.".
- 85072694 extent "xiii, 730 p. :".
- 85072694 identifier "0256030731".
- 85072694 issued "1986".
- 85072694 issued "1986.".
- 85072694 language "eng".
- 85072694 publisher "Plano, Tex. : Business Publications,".
- 85072694 subject "658.8 19".
- 85072694 subject "HF5415.13 .P387 1986".
- 85072694 subject "Marketing Management Case studies.".
- 85072694 subject "Marketing Management.".
- 85072694 title "Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.".
- 85072694 type "text".