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- 85174947 contributor B5001245.
- 85174947 contributor B5001246.
- 85174947 created "c1984.".
- 85174947 date "1984".
- 85174947 date "c1984.".
- 85174947 dateCopyrighted "c1984.".
- 85174947 description "Bibliography: p. 102-103.".
- 85174947 extent "172 p. :".
- 85174947 issued "1984".
- 85174947 issued "c1984.".
- 85174947 language "eng".
- 85174947 publisher "New York, NY (3 E. 54th St., New York 10022-3180) : ARF,".
- 85174947 subject "659.1/072 19".
- 85174947 subject "Advertising Research.".
- 85174947 subject "HF5802.5 .A385 1984".
- 85174947 title "Research quality : basic issues/methods--tradeoffs examined, problem/solution case studies, ARF initiatives : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the Waldorf-Astoria Hotel, New York City, June 21, 1984.".
- 85174947 type "text".