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- 85190843 alternative "Advertising tracking studies.".
- 85190843 contributor B5018688.
- 85190843 created "c1984.".
- 85190843 date "1984".
- 85190843 date "c1984.".
- 85190843 dateCopyrighted "c1984.".
- 85190843 extent "278 p. :".
- 85190843 issued "1984".
- 85190843 issued "c1984.".
- 85190843 language "eng".
- 85190843 publisher "New York, N.Y. (3 E. 54th St., New York 10022-3180) : ARF,".
- 85190843 subject "659.1/0723 19".
- 85190843 subject "Advertising Research.".
- 85190843 subject "HF5802.5 .A73 1984".
- 85190843 title "Transcript proceedings, advertising tracking studies : the state of the art, more than just keeping score, tracking campaign wearout / an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York City, July 31 and August 1, 1984.".
- 85190843 type "text".