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- 85192196 contributor B5020128.
- 85192196 contributor B5020129.
- 85192196 created "c1984.".
- 85192196 date "1984".
- 85192196 date "c1984.".
- 85192196 dateCopyrighted "c1984.".
- 85192196 extent "128 p. :".
- 85192196 issued "1984".
- 85192196 issued "c1984.".
- 85192196 language "eng".
- 85192196 publisher "New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation,".
- 85192196 spatial "United States".
- 85192196 subject "332.1/068/8 19".
- 85192196 subject "Advertising Banks and banking United States Case studies Congresses.".
- 85192196 subject "Advertising Financial services industry United States Case studies Congresses.".
- 85192196 subject "Advertising media planning United States Case studies Congresses.".
- 85192196 subject "Bank marketing United States Case studies Congresses.".
- 85192196 subject "Financial institutions United States Marketing Case studies Congresses.".
- 85192196 subject "HG1616.M3 A38 1984".
- 85192196 title "Financial services advertising, marketing, and research : case studies workshop : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, November 20, 1984.".
- 85192196 type "text".