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- 85232345 alternative "Intermedia comparisons.".
- 85232345 contributor B5064013.
- 85232345 contributor B5064014.
- 85232345 created "c1983.".
- 85232345 date "1983".
- 85232345 date "c1983.".
- 85232345 dateCopyrighted "c1983.".
- 85232345 extent "252 p. :".
- 85232345 issued "1983".
- 85232345 issued "c1983.".
- 85232345 language "eng".
- 85232345 publisher "[New York, N.Y.] : ARF,".
- 85232345 subject "659.1/11 19".
- 85232345 subject "Advertising Research.".
- 85232345 subject "Advertising media planning Congresses.".
- 85232345 subject "HF5826.5 .A42 1983".
- 85232345 title "Transcript proceedings : intermedia comparisons : the state of the art, today's changing cost/value tradeoffs, most important media issue of the 80's / an Advertising Research Foundation Key Issues Workshop, the New York Hilton, June 30/July 1, 1983.".
- 85232345 type "text".