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- 85621644 contributor B5086905.
- 85621644 contributor B5086906.
- 85621644 created "[1984]".
- 85621644 date "1984".
- 85621644 date "[1984]".
- 85621644 dateCopyrighted "[1984]".
- 85621644 description "Bibliography: p. 40-44.".
- 85621644 extent "44, 13 p. ;".
- 85621644 isPartOf "Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ; no. 865.".
- 85621644 isPartOf "Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 865 (Sept. 1984".
- 85621644 issued "1984".
- 85621644 issued "[1984]".
- 85621644 language "eng".
- 85621644 publisher "West Lafayette, Ind. : Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University,".
- 85621644 subject "658/.001/9 s 658.8/343 19".
- 85621644 subject "Advertising.".
- 85621644 subject "Brand name products.".
- 85621644 subject "Consumers.".
- 85621644 subject "HD6483 .P8 no. 865 HF5415.3".
- 85621644 subject "Sales promotion.".
- 85621644 title "Consumption experience and sales promotion expenditure / by William T. Robinson, Claes Fornell and Birger Wernerfelt.".
- 85621644 type "text".