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- 86008503 contributor B5142769.
- 86008503 contributor B5142770.
- 86008503 created "c1987.".
- 86008503 date "1987".
- 86008503 date "c1987.".
- 86008503 dateCopyrighted "c1987.".
- 86008503 description "Includes bibliographical references and indexes.".
- 86008503 extent "xvi, 845 p. :".
- 86008503 identifier "002421910X".
- 86008503 identifier "0029468108 (international ed.)".
- 86008503 issued "1987".
- 86008503 issued "c1987.".
- 86008503 language "eng".
- 86008503 publisher "New York : Macmillan Pub. Co. ; London : Collier Macmillan,".
- 86008503 subject "658.8/3 19".
- 86008503 subject "HF5415.2 .T83 1987".
- 86008503 subject "Marketing research Case studies.".
- 86008503 subject "Marketing research.".
- 86008503 title "Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.".
- 86008503 type "text".