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- 86011277 contributor B5146201.
- 86011277 contributor B5146202.
- 86011277 created "c1986.".
- 86011277 date "1986".
- 86011277 date "c1986.".
- 86011277 dateCopyrighted "c1986.".
- 86011277 description "Bibliography: p. 204-206.".
- 86011277 extent "xxvii, 211 p. :".
- 86011277 identifier "025201278X (alk. paper)".
- 86011277 issued "1986".
- 86011277 issued "c1986.".
- 86011277 language "eng".
- 86011277 publisher "Urbana : University of Illinois Press,".
- 86011277 subject "659.1 19".
- 86011277 subject "Advertising.".
- 86011277 subject "HF5823 .G625 1986".
- 86011277 title "Is there any hope for advertising? / Howard Luck Gossage ; edited by Kim Rotzoll, Jarlath Graham, and Barrows Mussey.".
- 86011277 type "text".