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- 86072244 contributor B5184942.
- 86072244 contributor B5184943.
- 86072244 created "1987.".
- 86072244 date "1987".
- 86072244 date "1987.".
- 86072244 dateCopyrighted "1987.".
- 86072244 description "Includes bibliographical references and index.".
- 86072244 extent "xv, 759 p. :".
- 86072244 identifier "0256037132".
- 86072244 issued "1987".
- 86072244 issued "1987.".
- 86072244 language "eng".
- 86072244 publisher "Plano, Tex. : Business Publications,".
- 86072244 subject "659.1 19".
- 86072244 subject "Advertising Case studies.".
- 86072244 subject "HF5823 .Q44 1987".
- 86072244 subject "Sales promotion Case studies.".
- 86072244 title "Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.".
- 86072244 type "text".