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- 86080486 contributor B5186275.
- 86080486 created "c1987.".
- 86080486 date "1987".
- 86080486 date "c1987.".
- 86080486 dateCopyrighted "c1987.".
- 86080486 description "Includes bibliographies and index.".
- 86080486 extent "xviii, 766, 11 p. :".
- 86080486 identifier "0669072109".
- 86080486 issued "1987".
- 86080486 issued "c1987.".
- 86080486 language "eng".
- 86080486 publisher "Lexington, Mass. : D.C. Heath.,".
- 86080486 subject "659 19".
- 86080486 subject "Communication in marketing.".
- 86080486 subject "HF5415.123 .R67 1987".
- 86080486 title "Marketing communications : from fundamentals to strategies / Michael L. Rothschild.".
- 86080486 type "text".