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- 86108480 contributor B5198503.
- 86108480 contributor B5198504.
- 86108480 created "1984.".
- 86108480 date "1984".
- 86108480 date "1984.".
- 86108480 dateCopyrighted "1984.".
- 86108480 extent "viii, 224 p. :".
- 86108480 identifier "0434912352 (pbk.) :".
- 86108480 issued "1984".
- 86108480 issued "1984.".
- 86108480 language "eng".
- 86108480 publisher "London : Heinemann,".
- 86108480 spatial "Great Britain".
- 86108480 subject "658.8/00941 19".
- 86108480 subject "Advertising Great Britain Case studies.".
- 86108480 subject "HF5415.12.G7 C37 1984".
- 86108480 subject "Marketing Great Britain Case studies.".
- 86108480 subject "Public relations Great Britain Case studies.".
- 86108480 title "Case studies in marketing, advertising, and public relations / edited by Colin McIver.".
- 86108480 type "text".