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- 87000503 contributor B5377069.
- 87000503 contributor B5377070.
- 87000503 created "c1987.".
- 87000503 date "1987".
- 87000503 date "c1987.".
- 87000503 dateCopyrighted "c1987.".
- 87000503 description "Includes bibliographical references and index.".
- 87000503 extent "xv, 366 p. :".
- 87000503 identifier "0396088317".
- 87000503 issued "1987".
- 87000503 issued "c1987.".
- 87000503 language "eng".
- 87000503 publisher "New York : Dodd, Mead,".
- 87000503 subject "659.2 19".
- 87000503 subject "Fame.".
- 87000503 subject "HM263 .R365 1987".
- 87000503 subject "Public relations.".
- 87000503 title "High visibility / Irving J. Rein, Philip Kotler, Martin R. Stoller.".
- 87000503 type "text".