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- 87000985 alternative "Proceedings of the Twelfth Paul D. Converse Symposium.".
- 87000985 contributor B5377652.
- 87000985 contributor B5377653.
- 87000985 created "c1987.".
- 87000985 date "1987".
- 87000985 date "c1987.".
- 87000985 dateCopyrighted "c1987.".
- 87000985 description "Includes bibliographies.".
- 87000985 extent "x, 186 p. ;".
- 87000985 identifier "0877571872 (pbk.)".
- 87000985 isPartOf "Proceedings series (American Marketing Association)".
- 87000985 isPartOf "Proceedings series / American Marketing Association".
- 87000985 issued "1987".
- 87000985 issued "c1987.".
- 87000985 language "eng".
- 87000985 publisher "Chicago, Ill. : American Marketing Association,".
- 87000985 subject "658.8 19".
- 87000985 subject "HF5411 .P38 1986".
- 87000985 subject "Marketing Congresses.".
- 87000985 title "Proceedings of the 12th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Frederick W. Winter.".
- 87000985 type "text".