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- 87002473 contributor B5379553.
- 87002473 created "1987.".
- 87002473 date "1987".
- 87002473 date "1987.".
- 87002473 dateCopyrighted "1987.".
- 87002473 description "Bibliography: p. [229]-232.".
- 87002473 extent "xiv, 238 p. :".
- 87002473 identifier "0899302661 (lib. bdg. : alk. paper)".
- 87002473 issued "1987".
- 87002473 issued "1987.".
- 87002473 language "eng".
- 87002473 publisher "New York : Quorum Books,".
- 87002473 subject "659.1 19".
- 87002473 subject "Advertising media planning.".
- 87002473 subject "Direct marketing.".
- 87002473 subject "HF5826.5 .G76 1987".
- 87002473 subject "Sales promotion.".
- 87002473 subject "Telemarketing.".
- 87002473 title "The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.".
- 87002473 type "text".