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- 87005288 contributor B5383044.
- 87005288 created "[1987], c1988.".
- 87005288 date "1987".
- 87005288 date "[1987], c1988.".
- 87005288 dateCopyrighted "[1987], c1988.".
- 87005288 description "Includes bibliographies and index.".
- 87005288 extent "xvii, 765 p. :".
- 87005288 identifier "0030072786".
- 87005288 isPartOf "Dryden Press series in marketing".
- 87005288 issued "1987".
- 87005288 issued "[1987], c1988.".
- 87005288 language "eng".
- 87005288 publisher "Chicago : Dryden Press,".
- 87005288 subject "658.8/3 19".
- 87005288 subject "HF5415.2 .C49 1988".
- 87005288 subject "Marketing research.".
- 87005288 title "Basic marketing research / Gilbert A. Churchill, Jr.".
- 87005288 type "text".