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- 87006898 contributor B5385007.
- 87006898 contributor B5385008.
- 87006898 created "c1988.".
- 87006898 date "1988".
- 87006898 date "c1988.".
- 87006898 dateCopyrighted "c1988.".
- 87006898 description "Includes bibliographies and indexes.".
- 87006898 extent "xxxi, 590 p. :".
- 87006898 identifier "003071687X".
- 87006898 isPartOf "The Dryden Press series in marketing".
- 87006898 issued "1988".
- 87006898 issued "c1988.".
- 87006898 language "eng".
- 87006898 publisher "Chicago : Dryden Press,".
- 87006898 subject "659.1/11 19".
- 87006898 subject "Advertising Decision making.".
- 87006898 subject "Advertising.".
- 87006898 subject "HF5821 .P27 1988".
- 87006898 title "Advertising : a decision-making approach / Charles H. Patti, Charles F. Frazer.".
- 87006898 type "text".