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- 87014048 contributor B5393973.
- 87014048 created "1987.".
- 87014048 date "1987".
- 87014048 date "1987.".
- 87014048 dateCopyrighted "1987.".
- 87014048 extent "viii, 215 p. :".
- 87014048 identifier "0893972851 :".
- 87014048 issued "1987".
- 87014048 issued "1987.".
- 87014048 language "eng".
- 87014048 publisher "New York : Nichols Pub. Co.,".
- 87014048 subject "658.8 19".
- 87014048 subject "HF5415 .M2583 1987".
- 87014048 subject "Marketing.".
- 87014048 title "The marketing mirage : how to make it a reality / Colin McIver.".
- 87014048 type "text".