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- 87015902 alternative "Advertising and promotion management.".
- 87015902 contributor B5396310.
- 87015902 contributor B5396311.
- 87015902 created "1987, c1983.".
- 87015902 date "1987".
- 87015902 date "1987, c1983.".
- 87015902 dateCopyrighted "1987, c1983.".
- 87015902 description "Includes bibliographical references and index.".
- 87015902 extent "x, 301 p. :".
- 87015902 identifier "0894642383 (hard)".
- 87015902 identifier "0894642618 (pbk.)".
- 87015902 issued "1987".
- 87015902 issued "1987, c1983.".
- 87015902 language "eng".
- 87015902 publisher "Malabar, Fla. : R.E. Krieger Pub. Co.,".
- 87015902 subject "659.1 19".
- 87015902 subject "Advertising.".
- 87015902 subject "HF5821 .F36 1987".
- 87015902 subject "Sales promotion.".
- 87015902 title "Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.".
- 87015902 type "text".