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- 87017408 contributor B5398175.
- 87017408 created "c1988.".
- 87017408 date "1988".
- 87017408 date "c1988.".
- 87017408 dateCopyrighted "c1988.".
- 87017408 description "Includes bibliographical references and index.".
- 87017408 extent "xviii, 380 p. :".
- 87017408 identifier "0135584388".
- 87017408 issued "1988".
- 87017408 issued "c1988.".
- 87017408 language "eng".
- 87017408 publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- 87017408 subject "658.8/3 19".
- 87017408 subject "HF5415.2 .K75 1988".
- 87017408 subject "Marketing research.".
- 87017408 title "Marketing research / George Kress.".
- 87017408 type "text".