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- 87046448 contributor B5425658.
- 87046448 created "c1988.".
- 87046448 date "1988".
- 87046448 date "c1988.".
- 87046448 dateCopyrighted "c1988.".
- 87046448 description "Bibliography: p. 223-232.".
- 87046448 extent "xiii, 235 p. :".
- 87046448 identifier "0669181390 (alk. paper)".
- 87046448 issued "1988".
- 87046448 issued "c1988.".
- 87046448 language "eng".
- 87046448 publisher "Lexington, Mass. : Lexington Books,".
- 87046448 subject "659.1/068/1 19".
- 87046448 subject "Advertising Costs.".
- 87046448 subject "Advertising Finance.".
- 87046448 subject "Advertising media planning.".
- 87046448 subject "HF5826.5 .B75 1988".
- 87046448 title "The advertiser's handbook for budget determination / Simon Broadbent.".
- 87046448 type "text".