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- 87108919 contributor B5448526.
- 87108919 contributor B5448527.
- 87108919 created "[1985]".
- 87108919 date "1985".
- 87108919 date "[1985]".
- 87108919 dateCopyrighted "[1985]".
- 87108919 extent "[29] leaves ;".
- 87108919 issued "1985".
- 87108919 issued "[1985]".
- 87108919 language "eng".
- 87108919 publisher "Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute,".
- 87108919 subject "658.8/2 19".
- 87108919 subject "HF5438.5 .M74 1985".
- 87108919 subject "Sales promotion Evaluation Congresses.".
- 87108919 title "Summary of MSI Conference : measuring and evaluating sales promotions to the trade and to consumers, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.".
- 87108919 type "text".