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- 87406474 contributor B5554198.
- 87406474 contributor B5554199.
- 87406474 contributor B5554200.
- 87406474 created "c1987.".
- 87406474 date "1987".
- 87406474 date "c1987.".
- 87406474 dateCopyrighted "c1987.".
- 87406474 extent "48 p. :".
- 87406474 issued "1987".
- 87406474 issued "c1987.".
- 87406474 language "eng".
- 87406474 publisher "[New York] : Advertising Research Foundation,".
- 87406474 subject "659.13/15 19".
- 87406474 subject "Advertising campaigns Evaluation.".
- 87406474 subject "Advertising, Industrial.".
- 87406474 subject "HF5823 .N26 1987".
- 87406474 title "The ARF/ABP study of the relationship between business-to-business advertising and sales : final report / by Michael J. Naples and Rolf M. Wulfsberg.".
- 87406474 type "text".