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- 88010847 contributor B5618053.
- 88010847 created "c1989.".
- 88010847 date "1989".
- 88010847 date "c1989.".
- 88010847 dateCopyrighted "c1989.".
- 88010847 description "Includes bibliographies and indexes.".
- 88010847 extent "xxi, 824 p. :".
- 88010847 identifier "0030229634".
- 88010847 isPartOf "Dryden Press series in marketing".
- 88010847 issued "1989".
- 88010847 issued "c1989.".
- 88010847 language "eng".
- 88010847 publisher "Chicago : Dryden Press,".
- 88010847 subject "658.8/3 19".
- 88010847 subject "HF5415.2 .Z54 1989".
- 88010847 subject "Marketing research.".
- 88010847 title "Exploring marketing research / William G. Zikmund.".
- 88010847 type "text".