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- 89007758 contributor B5849072.
- 89007758 created "c1990.".
- 89007758 date "1990".
- 89007758 date "c1990.".
- 89007758 dateCopyrighted "c1990.".
- 89007758 description "Includes bibliographical references and indexes.".
- 89007758 extent "xxi, 673 p., [8] p. of plates :".
- 89007758 identifier "0030266432".
- 89007758 issued "1990".
- 89007758 issued "c1990.".
- 89007758 language "eng".
- 89007758 publisher "Chicago : Dryden Press,".
- 89007758 subject "658.8/2 20".
- 89007758 subject "Advertising.".
- 89007758 subject "Communication in marketing.".
- 89007758 subject "Direct marketing.".
- 89007758 subject "HF5415.123 .S54 1990".
- 89007758 subject "Sales promotion.".
- 89007758 title "Promotion management and marketing communications / Terence A. Shimp.".
- 89007758 type "text".