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- 89007767 contributor B5849085.
- 89007767 created "c1990.".
- 89007767 date "1990".
- 89007767 date "c1990.".
- 89007767 dateCopyrighted "c1990.".
- 89007767 description "Includes bibliographies and index.".
- 89007767 extent "xxxi, 605 p. :".
- 89007767 identifier "0030307481".
- 89007767 isPartOf "The Dryden Press series in marketing".
- 89007767 issued "1990".
- 89007767 issued "c1990.".
- 89007767 language "eng".
- 89007767 publisher "Chicago : Dryden Press,".
- 89007767 subject "659.1 20".
- 89007767 subject "Advertising.".
- 89007767 subject "HF5823 .D78 1990".
- 89007767 title "Advertising : its role in modern marketing / S. Watson Dunn ... [et al.].".
- 89007767 type "text".