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- 89012655 contributor B5854825.
- 89012655 created "c1990.".
- 89012655 date "1990".
- 89012655 date "c1990.".
- 89012655 dateCopyrighted "c1990.".
- 89012655 description "Includes bibliographical references.".
- 89012655 extent "xxi, 469 p. :".
- 89012655 identifier "0023888709".
- 89012655 isPartOf "The Macmillan series in marketing".
- 89012655 issued "1990".
- 89012655 issued "c1990.".
- 89012655 language "eng".
- 89012655 publisher "New York : Macmillan ; London : Collier Macmillan,".
- 89012655 subject "658.8/5 20".
- 89012655 subject "HF5438.25 .O26 1990".
- 89012655 subject "Sales presentations.".
- 89012655 subject "Selling.".
- 89012655 title "Personal selling / Patrick J. O'Connor.".
- 89012655 type "text".