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- 89014894 contributor B5857086.
- 89014894 created "c1989.".
- 89014894 date "1989".
- 89014894 date "c1989.".
- 89014894 dateCopyrighted "c1989.".
- 89014894 extent "xiii, 329 p. :".
- 89014894 identifier "0201175703 :".
- 89014894 identifier "0201416328 (instructor's manual)".
- 89014894 issued "1989".
- 89014894 issued "c1989.".
- 89014894 language "eng".
- 89014894 publisher "Wokingham, England ; Reading, Mass. : Addison-Wesley,".
- 89014894 subject "658.8 20".
- 89014894 subject "HF5415.13 .M69 1989".
- 89014894 subject "Marketing Management Case studies.".
- 89014894 title "Cases in marketing management / Luiz Moutinho.".
- 89014894 type "text".