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- 89018331 contributor B5861443.
- 89018331 created "c1990.".
- 89018331 date "1990".
- 89018331 date "c1990.".
- 89018331 dateCopyrighted "c1990.".
- 89018331 description "Includes bibliographical references (p. [441]-466) and index.".
- 89018331 extent "xi, 481 p. :".
- 89018331 identifier "0465050239 :".
- 89018331 issued "1990".
- 89018331 issued "c1990.".
- 89018331 language "eng".
- 89018331 publisher "New York : Basic Books,".
- 89018331 spatial "United States".
- 89018331 subject "381/.0973 20".
- 89018331 subject "HF5415.1 .T44 1990".
- 89018331 subject "Marketing United States Case studies.".
- 89018331 subject "Marketing United States History.".
- 89018331 title "New and improved : the story of mass marketing in America / Richard S. Tedlow.".
- 89018331 type "text".