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- 89025588 alternative "Advertising procedure.".
- 89025588 contributor B5868538.
- 89025588 contributor B5868539.
- 89025588 created "c1990.".
- 89025588 date "1990".
- 89025588 date "c1990.".
- 89025588 dateCopyrighted "c1990.".
- 89025588 description "Includes bibliographical references and index.".
- 89025588 extent "xviii, 718 p. :".
- 89025588 identifier "0135163374".
- 89025588 isPartOf "The Prentice Hall series in marketing".
- 89025588 issued "1990".
- 89025588 issued "c1990.".
- 89025588 language "eng".
- 89025588 publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- 89025588 subject "659.1 20".
- 89025588 subject "Advertising.".
- 89025588 subject "HF5823 .K45 1990".
- 89025588 title "Kleppner's advertising procedure.".
- 89025588 type "text".