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- 89039619 contributor B5884709.
- 89039619 contributor B5884710.
- 89039619 created "c1990.".
- 89039619 date "1990".
- 89039619 date "c1990.".
- 89039619 dateCopyrighted "c1990.".
- 89039619 description "Includes bibliographical references and indexes.".
- 89039619 extent "xxiii, 608 p. :".
- 89039619 identifier "0256079617".
- 89039619 isPartOf "The Irwin series in marketing".
- 89039619 issued "1990".
- 89039619 issued "c1990.".
- 89039619 language "eng".
- 89039619 publisher "Homewood, IL : Irwin,".
- 89039619 subject "658.8/342 20".
- 89039619 subject "Consumer behavior.".
- 89039619 subject "HF5415.3 .P468 1990".
- 89039619 subject "Marketing.".
- 89039619 title "Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.".
- 89039619 type "text".