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- 89060185 contributor B5892752.
- 89060185 created "1989.".
- 89060185 date "1989".
- 89060185 date "1989.".
- 89060185 dateCopyrighted "1989.".
- 89060185 description "Includes bibliographical references (p. 619) and index.".
- 89060185 extent "xix, 630 p. :".
- 89060185 identifier "0844230553".
- 89060185 issued "1989".
- 89060185 issued "1989.".
- 89060185 language "eng".
- 89060185 publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- 89060185 subject "659.1/13 20".
- 89060185 subject "Advertising campaigns.".
- 89060185 subject "HF5823 .S3636 1989".
- 89060185 title "Strategic advertising campaigns / Don E. Schultz.".
- 89060185 type "text".