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- 89071107 contributor B5897969.
- 89071107 created "c1991.".
- 89071107 date "1991".
- 89071107 date "c1991.".
- 89071107 dateCopyrighted "c1991.".
- 89071107 description "Includes bibliographical references and index.".
- 89071107 extent "viii, 438 p. :".
- 89071107 identifier "0131899112".
- 89071107 issued "1991".
- 89071107 issued "c1991.".
- 89071107 language "eng".
- 89071107 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 89071107 subject "659.1 20".
- 89071107 subject "Advertising.".
- 89071107 subject "HF5821 .M62 1991".
- 89071107 title "Creative advertising : theory and practice / Sandra E. Moriarty.".
- 89071107 type "text".