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- 89145693 contributor B5955793.
- 89145693 contributor B5955794.
- 89145693 created "c1986.".
- 89145693 date "1986".
- 89145693 date "c1986.".
- 89145693 dateCopyrighted "c1986.".
- 89145693 description "Includes bibliographical references.".
- 89145693 extent "217 p. :".
- 89145693 issued "1986".
- 89145693 issued "c1986.".
- 89145693 language "eng".
- 89145693 publisher "New York, NY : Advertising Research Foundation,".
- 89145693 spatial "United States".
- 89145693 subject "659.1/072/073 20".
- 89145693 subject "Advertising Research.".
- 89145693 subject "HF5805 .A74 1986".
- 89145693 subject "Marketing research United States Congresses.".
- 89145693 title "The Industry in transition : major trends and key research initiatives / ARF First Annual Fall Conference, Hyatt Regency, Chicago, November 3-4, 1986.".
- 89145693 type "text".