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- 89152011 alternative "Advertising Research Foundation concept testing today workshop.".
- 89152011 contributor B5962660.
- 89152011 contributor B5962661.
- 89152011 created "c1988.".
- 89152011 date "1988".
- 89152011 date "c1988.".
- 89152011 dateCopyrighted "c1988.".
- 89152011 extent "150 p. :".
- 89152011 issued "1988".
- 89152011 issued "c1988.".
- 89152011 language "eng".
- 89152011 publisher "New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation,".
- 89152011 spatial "United States".
- 89152011 subject "659.1/072/073 20".
- 89152011 subject "Advertising Research.".
- 89152011 subject "HF5805 .A26 1988".
- 89152011 subject "Marketing research United States Congresses.".
- 89152011 subject "New products United States Congresses.".
- 89152011 title "Concept testing today : a first time ARF workshop : transcript proceedings / an ARF Key Issues Workshop, the New York Hilton, April 7, 1988.".
- 89152011 type "text".