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- 89189745 contributor B6002525.
- 89189745 created "c1989.".
- 89189745 date "1989".
- 89189745 date "c1989.".
- 89189745 dateCopyrighted "c1989.".
- 89189745 description "Includes bibliographical references (p. [338]-360).".
- 89189745 extent "xvi, 360 p. :".
- 89189745 identifier "3790804274".
- 89189745 isPartOf "Konsum und Verhalten ; Bd. 20".
- 89189745 issued "1989".
- 89189745 issued "c1989.".
- 89189745 language "ger".
- 89189745 publisher "Heidelberg : Physica-Verlag,".
- 89189745 subject "Brand choice.".
- 89189745 subject "Brand name products.".
- 89189745 subject "HF5415.3 .H385 1989".
- 89189745 subject "Marketing Psychological aspects.".
- 89189745 title "Der Markentransfer / Holger Hätty.".
- 89189745 type "text".