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- 89213895 contributor B6027476.
- 89213895 created "1990.".
- 89213895 date "1990".
- 89213895 date "1990.".
- 89213895 dateCopyrighted "1990.".
- 89213895 description "Includes bibliographical references (p. 167-169) and index.".
- 89213895 extent "xvii, 173 p. :".
- 89213895 identifier "0566028840".
- 89213895 issued "1990".
- 89213895 issued "1990.".
- 89213895 language "eng".
- 89213895 publisher "Aldershot, Hampshire, England ; Brookfield, Vt., USA : Gower,".
- 89213895 subject "658.8 20".
- 89213895 subject "HF5415.13 .W537 1990".
- 89213895 subject "Marketing Management.".
- 89213895 title "The management of marketing / Mike Wilson.".
- 89213895 type "text".