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- 90035428%2F%2Fr93 contributor B6121524.
- 90035428%2F%2Fr93 created "c1990.".
- 90035428%2F%2Fr93 date "1990".
- 90035428%2F%2Fr93 date "c1990.".
- 90035428%2F%2Fr93 dateCopyrighted "c1990.".
- 90035428%2F%2Fr93 description "Includes bibliographical references (p. 257-262) and index.".
- 90035428%2F%2Fr93 extent "xviii, 270 p. ;".
- 90035428%2F%2Fr93 identifier "0201550822 :".
- 90035428%2F%2Fr93 issued "1990".
- 90035428%2F%2Fr93 issued "c1990.".
- 90035428%2F%2Fr93 language "eng".
- 90035428%2F%2Fr93 publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
- 90035428%2F%2Fr93 spatial "United States".
- 90035428%2F%2Fr93 subject "658.8/00973 20".
- 90035428%2F%2Fr93 subject "Brand name products United States Marketing Case studies.".
- 90035428%2F%2Fr93 subject "HF5415 .G424 1990".
- 90035428%2F%2Fr93 subject "Marketing United States Case studies.".
- 90035428%2F%2Fr93 title "Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.".
- 90035428%2F%2Fr93 type "text".