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- 90036688 contributor B6122959.
- 90036688 created "1990.".
- 90036688 date "1990".
- 90036688 date "1990.".
- 90036688 dateCopyrighted "1990.".
- 90036688 description "Includes bibliographical references and index.".
- 90036688 extent "xvii, 351 p. :".
- 90036688 identifier "0877572100".
- 90036688 issued "1990".
- 90036688 issued "1990.".
- 90036688 language "eng".
- 90036688 publisher "Chicago, Ill. : American Marketing Association,".
- 90036688 spatial "United States".
- 90036688 subject "658.8/3/0973 20".
- 90036688 subject "Advertising Research.".
- 90036688 subject "HF5415.2 .P6 1990".
- 90036688 subject "Marketing research United States History.".
- 90036688 subject "Politz, Alfred, -1982.".
- 90036688 title "The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.".
- 90036688 type "text".