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- 90037507 contributor B6123861.
- 90037507 created "c1990.".
- 90037507 date "1990".
- 90037507 date "c1990.".
- 90037507 dateCopyrighted "c1990.".
- 90037507 extent "xiii, 365 p. :".
- 90037507 identifier "0077073207 :".
- 90037507 isPartOf "Frazer-Robinson, John. John Fraser-Robinson direct marketing series.".
- 90037507 isPartOf "The John Fraser-Robinson direct marketing series".
- 90037507 issued "1990".
- 90037507 issued "c1990.".
- 90037507 language "eng".
- 90037507 publisher "London ; New York : McGraw-Hill Book Co.,".
- 90037507 subject "659.1 20".
- 90037507 subject "Advertising media planning.".
- 90037507 subject "Advertising.".
- 90037507 subject "HF5826.5 .M35 1990".
- 90037507 title "Advertising that pulls response / Graeme McCorkell.".
- 90037507 type "text".